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  • Slow Bars Getting Faster, Fast Bars Getting Better

    In my story in this Sunday's SF Chronicle, I discuss some ways that cocktail bars are trying to build drinks faster, and how nightclub-type spaces are trying to make better quality cocktails without slowing down.

    In theory, we appreciate the extra time and effort bartenders spend on their cocktails – using exact measures of ingredients, thorough shaking or long stirring, and general attention to detail.

    But alas, reality.

    "People are becoming more accepting of waiting for quality cocktails, but I don't think anybody really wants to wait for anything at all, ever," says Justin Lew.

    The story includes mention of how they do it at The Wilson, the Hideout at Dalva, Azul, Rye, and Rickhouse.

    Michael Callahan kills it with the end quote. Put it in your brain here

    Callahan
     (Photo: Alex Washburn / The Chronicle)

  • Working With Beverage Bloggers: DOs and DON’Ts

    The other day I gave a talk on social media at the WSWA convention in Orlando. The audience was mostly distributors, brand owners, and PR professionals.

    We had five people on the panel and just an hour to to talk, so naturally I was the last one to speak and we were already over our allotted time in the room. I had to make it fast so I condensed a ten-minute talk into about three minutes, which is longer than it will take you to read the rough outline of my talk below.

    Working With Cocktail Bloggers: DOs and DON'Ts

    DON'Ts

    1. Don't call, unless you are asked to call. 
    2. Don't send packages without your information or sell sheet. Mystery booze is nice but won't help you get press.
    3. Don't treat every blogger the same. The National Enquirer isn’t the same as Cat Fancy; it's the same way with blogs. Different bloggers publish different sorts of content- one person may review your blueberry vodka, another may publish recipes with it, and another might write an industry trend piece about the rise in berry flavors. Familiarize yourself with the top blogs and pitch accordingly.
    4. Don't think a blogger is obligated to write about your product just because you sent a sample or a recipe. Instead of following-up with “When will you be posting?”  try: “I hope you enjoyed the sample. Is there anything I can provide you with?” (Also, bloggers aren't obliged to respond to emails- we're busy too.)
    5. Don't block access to information. If a blogger has a question that only the master distiller can answer, do your best to get that answer. Be a conduit for information, not a roadblock.

    DOs

    1. Do create shareable content and shareable media, and give it away. Shareable content includes brand histories, tasting notes, distillery profile, and especially recipes. (And hire somebody to create good new recipes.) Shareable media includes photos (bottle shots, cocktail pictures, party shots from events, cell phone snaps from bar visits), videos (How-to-make cocktail videos, distillery virtual tour, live tasting with distiller), and projects (send out tools to help bloggers build their own content: a comparative tasting kit, home blending exercise, cocktail ingredients, bar tools,  punch bowls, etc.)
    2. Do Provide Incentives and Rewards. These include Samples: send large size ones and send them often. Someone reviewed your product positively? Send even more! Admission: to press events, parties, out for drinks with the brand ambassador, etc. Bloggers don't get as much love as traditional journalists, so a little bit of love goes a long way. Money: Some blogs charge for spirit reviews, recipe development, and of course ads, but you can also hire bloggers to cover events, to photograph cocktails, or to be the party photographer. Fame: If a blogger posts something about your brand, use your own social media tools to retweet, post on Facebook. etc. to drive traffic to the blog. The blogger gets more hits and the brand gets more attention. It's a win-win. 

    I focused on just my top tips. I welcome your additional suggestions in the comments.

    To see the slides from all speakers for this presentation, follow this link. Mine are last.

  • Styles of Pisco: A Mystery Solved

    Depending on where you look online, you'll find that there are either three or four categories of Peruvian pisco.This is confusing if you want to write about it.

    The Problem

    Some sites say that there are four types: Puro, Aromatico, Mosto Verde, and Acholado.

    Others say three: Puro (which includes the four aromatic varietals of the Aromatico category above), Mosto Verde, and Acholado.

    As far as I know, the national pisco association of Peru has no official information in English. And the two very official-looking websites above have different answers.

    The Evidence

    But in the process of trying to figure out how many types of pisco there are I think I also figured out why there is confusion. Or rather, I asked enough people who figured it out for me. Particular thanks go to pisco historian/author Guillermo Toro-Lira who scanned in the old laws so we can compare it to the new ones.

    When the pisco norm (technical standard) was released in 1989, there were actually five approved categories of pisco. Toro-Lira scanned in the norm for us, which comes from the book: "Crónicas y Relaciones que se refieren al origen y virtudes del PISCO Bebida tradicional y patrimonio del Peró", Banco Latino, Lima Perú, 1990.

    Here are the most relevant pages (click to enlarge) especially the second one. As you can see, the five categories are puro, mosto verde, aromatico, aromatizado, and acholado.

    Piscolaw1989p1

    Piscolaw1989p2
    Piscolaw1989p3

    The aromatized category allowed for distilling or infusing other fruit into pisco.

    But when the norm was updated in 2006 [PDF of it is here], there aromatizado category is gone (maybe that was eliminated between 1989 and 2006; not sure) and Aromatico and Puro are merged into Puro:

    5. CLASIFICACIÓN
    5.1 Pisco puro: Es el Pisco obtenido exclusivamente de una sola variedad de uva pisquera.
    5.2 Pisco mosto verde: Es el Pisco obtenido de la destilación de mostos frescos de uvas pisqueras con fermentación interrumpida
    5.3 Pisco acholado: Es el Pisco obtenido de la mezcla de:
    – Uvas Pisqueras, aromáticas y/o no aromáticas.
    – Mostos de uvas pisqueras aromáticas y/o no aromáticas.
    – Mostos frescos completamente fermentados (vinos frescos) de uvas aromáticas y/o no aromáticas.
    – Piscos provenientes de uvas pisqueras aromáticas y/o no aromáticas.

    What looks to be  fair translation of that is here.

    The Answer

    So, the current law as of 2006 is that there are three categories of Peruvian pisco. Seeing how the law changed, we can understand all the confusion.

    https://www.elpiscoesdelperu.com/boletines/enero2008/NTP21100_Pisco.pdf
  • Sloe and So It Goes

    Sloe Gin Fizz With The Bitter Truth Sloeberry Gin joining Plymouth Sloe Gin in the category of sloe gins that have sloes and gin in them, your Sloe Gin Fizz doesn't need to be full of false advertising. 

    That's basically what I talk about in my most recent post for Fine Cooking. 

  • Annoucing: SpeakEZ! Prohibition Pubs

    This is a project I've been consulting on for several months- time for the big announcement!

    [For those of you just discovering this, take note of the date of this post…]

    FOR IMMEDIATE RELEASE

    Ramada Inn Launches New Dining Concept in 18 US Locations: SpeakEZ! Prohibition Pubs

    Aberdeen, SD, April 1, 2011 –Great restaurant chains are founded on great ideas. Tiki drinks created by Donn Beach provided the inspiration for the Trader Vic's empire. Fern bars that began with Henry Africa's begat T.G.I.Friday's, Houlihan's, and Bennigan's.

    Today, in a style inspired by speakeasy bars Death & Company, Bourbon & Branch, and PDT (Please Don't Tell), Ramada Inn is proud to announce SpeakEZ! Prohibition Pubs, a series of cocktail and dining experience centers opening in 18 US hotel locations this May, with a planned expansion to 35 locations by the end of 2012. 

    SpeakEZyellowbackground
    SpeakEZ! Prohibition Pubs celebrate American Prohibition, a time period when jazz music thrived, flappers danced, and mobsters threw all the best parties. Each SpeakEZ! Prohibition Pub will  have unique "secrets" including hidden dining areas like replica bank vaults, one-way mirrors, and special menu items only available with the password. All experience centers will share menu and design elements including:

    • Bartenders and servers in mustaches, suspenders and bowties or flapper dresses.
    • "Hidden" restrooms behind sliding bookcases.
    • Cocktails served in teacups, coffee mugs, and flasks inside hollowed-out books.
    • Soda guns that look like Tommy guns and salt and pepper shakers in the shape of shotgun shells.
    • Birthday party "police raids" on special request.
    • Secret Passwordz (TM) Just-For-Kids Menu.
    • Unlimited Frozen Hemmingway Daiquiri specials at happy hour.
    • Breakfast specials including Flapper-Jacks (TM) and Grits Gatsby (TM).
    • Beverage pairing menu items, including Charles Lindbergh Cheese Sticks (TM) with our I'll Take Manhattan(TM), and Mustache Curly Fries(TM) with Slip Me a Rickey(TM)
    • Thin WoMan (TM) low-carb cocktail menu

    All SpeakEZ Prohibition Pubs will embody our motto: "Good Times Are Not Prohibited."

    -END-

    About Ramada Inn: Ramada Inn is part of the Wyndham Worldwide group. Wyndham Worldwide is one of the world's largest hospitality companies across six continents. We offer individual consumers and business customers a broad array of hospitality products and services as well as various accommodation alternatives and price ranges through our premier portfolio of world-renowned brands. For more information, contact press manager Avril Phule.

  • The Missing Caipirinha

    Leblon-caipirinhaM_lg I've been writing for Fine Cooking magazine's website for several months now, and realized they don't have a recipe for the Caipirinha online. Shameful. So in my latest post I wrote about the drink, the base spirit cachaca, and some variations. Check it out.

  • Casa Noble Distillery Visit

    Way back in February I took a quick trip to Mexico to visit the distillery La Cofradia, where they make Casa Noble tequila. They make other brands there too, but I was there as the guest of their flagship brand Casa Noble.

    A Beautiful Distillery

    La Cofradia is located about a mile outside of the town of Tequila in the Lowlands of Mexico about 45 minutes outside Guadalajara. In Mexico a few distilleries cultivate a garden-like environment but here they take it to another level. There is a central courtyard with trees, a duck pond, a little cafe, and a set of four cottages where visitors like me can stay. 

    La cofradia sign2_tn

    Casa Noble Tequila Production

    Casa Noble is a certified organic 100% agave tequila. In order to be organicaly certified you need to prove that the land has been organically farmed and not had chemicals used on it for a certain number of years. Casa Noble avoided that problem by purchasing virgin land in Nayarit and planting fresh agave there. Nayarit is one of the five states where it is legal to grow agave, though nearly all of it comes from the state of Jalisco where the distillery is located.

    Thus Casa Noble uses estate-grown agave. This is a growing trend in the tequila industry; producers owning or renting the agave fields so they can control the both the care and harvest of it, but also the price, avoiding the dramatic gluts and shortages of agave in the industry as a result of its long, 6-11 year growing cycle.

    Casa Noble jimador5_tn
    (Agave pina (pineapple))

    The fields in Nayarit are at an elevation of about 4000 feet, higher than some of the Highlands. Yet the agaves I saw at the distillery were much smaller than Highland agave I've seen. Those are often 200 pounds compared with the 110 pound or so average at Casa Noble (and thus only had to be split in half before baking; some Highland producers split theirs into quarters). They purposefully chose an isolated location for their fields, because they are organic: they wouldn't want airborne agave diseases to spread to their fields.

    After harvest, the agave pinas are brought to the distillery where they'll be baked, shredded, fermented, and distilled. Baking converts the complex sugars in the agave into simpler, fermentable sugars.

    Agave fibers1 Casa Noble_tn
    (Closeup of piece of agave. You can see the fibers. The sugars are stored between these fibers which is why agave is shredded after baking to release them.)

    Baking and Shredding

    La Cofradia has 5 hornos (ovens), 3 large 40-ton ones and 2 smaller 20-ton ones. The agave is steam baked for 36-38 hours. Then it cools before the next step. They hasten the cooling process by using large fans blowing through the two sides of the oven.

    Ovens Casa Noble distillery_tn

    When agave is cooking with steam, the first water than runs off the bottom is called "bitter honey" and it is discarded. The next mass of water is called the "oven honey" and this is collected. We sampled this water- its sweet, watery, and has a vinegar note to it. (David Yan, Marketing Director there, says he's used a refined version of this as a vinegrette on salads.)

    Baked agave Casa Noble distillery2_tn
    (Baked agave.)

    After baking the agave is shredded to expose the fermentable sugars that can be washed out and fermented. At La Cofradia they have a unique system: First the baked agave pinas are put through a sort of wood chipper (not a roller mill) with water. This water is collected and they call it the "fat extraction."

    Next the chipped agave goes into a two "extractors" that are shaped like horizontal metal tubes. The first part of the extractor is like a corkscrew that compresses the fibers in the agave. Then it passes through to a set of paddles on a central axis that spins the agave fibers outward and washes them with water.  Apparently this helps separate the fibers without neccesarily shredding them.

    Extractor diagram
    (Diagram of extractor from my notes.)

    Fermenting and Distilling

    Now, onto fermentation. They ferment the combination of the oven honey, fat extraction, and agave juice from the extractors. Yeast is added that feeds on the fermentable sugars and converts it into alcohol plus CO2. While filling the fermentation vats, they bubble air into the tank, which they say makes the yeast reproduce more. This increases their alcohol conversion by an extra 1-2%.

    Agave juice about to be fermented Casa Noble distillery_tn
    (Ready for fermentation.)

    After fermentation (3-5 days, depending on the time of year), the yeast has died and the juice is called "mosto muerto." Now it's time to concentrate the alcohol through distillation.

    At La Cofradia they have large and small stills for the first and second/third distillations. The first, large stillas are called "destroyers" and their job is to get rid of most of the heads and tails.The resultant spirit is 22% alcohol.

    Large and small stills Casa Noble distillery_tn
    (Destroyer stills closer, smaller stills further away.)

    The smaller stills are used for both a second and third distillation that refine the spirit. Though the first distillation cuts most of the heads and tails, there are smaller cuts on the second and third distillations. Both bring the alcohol to 55% ABV. (For most of the other brands that are produced at La Cofradia, they distill only twice. As this is the flagship brand they refine it more.)

    After distillation (or, in the case of the aged tequilas, after aging) the tequila is filtered through micro-cellulose fibers and diluted to proof. The blanco (only?) is oxygenated before bottling for 8-12 hours.

    Aging and Tasting

    The barrels for aging Casa Noble come from the Taransaud cooperage in France. They're new French oak with a light #1 char, and nobody else in Mexico uses these barrels.The tequila goes into the casks at 55% ABV from the still (not watered down before barreling).

    French oak barrels casa noble distillery2_tn
    (New French oak barrels.)

    Interestingly, the tequila destined to be anejo (minimum 1 year aging) goes into new casks. The reposado (2 months to 1 year aging) goes into refilled caks. (More often, brands will use newer casks for reposado tequilas and older ones for anejo so that the wood affects the spirit more in a shorter time for the reposado.) They refill these casks for reposado 7-8 times.

    Cristal/Blanco: This tastes of nickel and minerals, white and red pepper, and "agave sticks" according to my tasting notes.

    Reposado: The reposado is aged for 364 days, the maximum amount before it would be in the anejo category. Reposado is aged in all 228-liter barrels. My tasting notes were: Boo-berry, strawberry cream popsicle, and white flowers.

    Michael B Dougherty casa noble3_tn
    (Tasting.)

    Anejo: Here's where Casa Noble separates itself from the pack yet again. Though all barrels are new French oak from Taransaud, they actually use three different sizes of barrels: 114 liter, 228 liter (about the size of bourbon barrels), and 350 liter barrels. These are blended together to create the anejo.

    The anejo is aged for 2 years. (Anejo is aged a minimum of one year. Extra-anejo starts at three years.) You can definitely taste all three of the below flavor profiles in the anejo.

    We were given the opportunity to taste tequila aged in each of the three sizes of barrels, each of them for a little under two years.

    114 liter: bitter wood, used peanut oil
    228 liter: fruit, dusty Boo-Berry, most similar to the reposado
    350 liter: floral, strawberry juice, light

    Now, besides Casa Noble, I can only think of one other set of brands that ages their spirit in similar casks of different sizes: Jim Beam. Laphroaig and Ardmore both do "quarter cask" programs.

    So, Wow.

    This is a distillery that uses traditional methods in many ways (stone ovens, gentle agave processing) yet has built their system from the ground up (new agave fields, agave processing methods, distillation, aging). And it's all done in a lovely setting to which I'd love to return someday.

    Casa noble hotel5_tn

     

  • Angostura Rums Distillery Visit

    In my last post I talked about the history and production of Angostura Bitters. In this one I'll talk about the history and production of Angostura Rums. I visited the distillery on Trinidad in March 2011.

    History of Angostura Rums

    The House of Angostura was in the bitters business since 1824, but didn't enter the rum business until after their move to the island of Trinidad in 1875. At first they were dealing with bulk rums rather than distilling their own, but in 1945 they purchased their own distillery. It wasn't until the 1960s that the profits from rum outsold those of bitters. In 1973 they purchased the Fernandes Distillery located next door and incorporated those brands (including Vat19) into their production.

    According to the film we watched at the distillery, in 1991 they had a production capacity of 22 million liters of alcohol per year. According to their website, it's now 50 million liters. Wow! The distillery takes up 20 acres of land. They make both their own brands, rum for other people, and sell bulk rum. More on the other brands later.

    Column still Angostura Distillery Trinidad5_tn

    Production of Angostura Rums

    Currently all the products are made on enormous column stills. They say they've been experimenting with some pot still stuff, but they're not making anything yet.

    Column still Angostura Distillery Trinidad10_tn

    No sugar has been produced on the island since 2003, so all the molasses to make these rums is purchased on the open market. (10Cane, which is also made on Trinidad but I don't believe at this distillery, uses some fresh local sugar cane juice in their rum blend.) We tastes molasses off the grate where it is poured into the system- it reminded me of old-style black licorice.

    Molasses grate Angostura Distillery Trinidad4_tn
    (Grate through which molasses is poured.)

    For different rum products made at the distillery they use different strains of yeast. Their barrels are ex-bourbon barrels. These are reused to age rum three times before they're discarded or recycled. We weren't allowed to enter the aging warehouse as they said it's a bonded property. From outside, it didn't look nearly big enough to age all the rum produced here, but they said it's their only aging warehouse it turns out they have five other aging warehouses also.

    Aging warehouse Angostura Distillery Trinidad3_tn

    For further reading, I suggest Ed Hamilton's write up on MinistryOfRum.com. 

    The Line of Rums

    After the distillery tour we did a tasting of some of the rums with Master Distiller Jean Georges. Oh, by the way, the line of Angostura rums is finally coming to the US soon, and they are tasty. 

    Bartender group Angostura9_tn

    The 3-year reminded me (keep in mind my tasting notes aren't supposed to make sense to anyone but me) of the insides under-ripe banana peels, with a soft creaminess that wasn't too vanilla-y. 

    The 5-year, interestingly, is actually filtered to remove some of its color. It has the caramel-vanilla notes you'd expect from a rum of this age, but with a nice fuzzy texture. I was also picking up a lot of notes of liquid limestone. The finish had some mint/oregano spice to it and it was just a touch tannic. 

    Tasting jean georges angostura distillery trinidad2_tn

    The 7-year rum is actually the 5-year rum which is blended and then put back into casks to marry for 2 years. The nose is all warm caramel apple and cheesecake pie crust on this one, with a spicier mouth with notes of peppermint. It's also oily in texture and slightly ashy. 

    One thing Jean Georges said about all of their rums is that they have a short finish. "None of our spirits overstay their welcome. They do their thing and move on, leaving you to want another sip."

    Tasting jean georges angostura distillery trinidad4_tn

    I am not sure if their "single barrel" is coming to the US or not, but I enjoyed drinking that during my visit. Most of the time I drank that or the 7-year-old. When I wanted a mixer, I'd mix it with their soft drink Lemon Lime & Bitters, locally known as LLB. (Note to Angostura: you should consider bringing this to the US also in select markets.)

    Angostura also produces Zaya rum, The Kraken spiced rum (according to MinistryOfRum), Vat 19, and White Oak (which is very popular in Trinidad).

     

  • The History and Production of Angostura Bitters

    In March I visited the Angostura distillery in Port of Spain, Trinidad. They make not only Angostura Bitters here but also the line of Angostura rums and rums for several other brands. In this post, I'll focus on the bitters. 

    Bartender group Angostura3_tn

    The History of Angostura Bitters

    Angostura Bitters were created in 1824 by Dr. Johann Siegert. They were originally called "Dr. Siegert's Aromatic Bitters" and later renamed Angostura Bitters. (The folks from The Bitter Truth Bitters have some interesting information about a lawsuit over the name "Angostura" between these bitters and Abbott's Bitters.) 

    Old bitters bottle Angostura Distillery Museum_tn
    (One of the other Angostura Bitters bottles from around the world on display at the museum.)

    The bitters were created for tropical stomach ailments in Venezuela, as Dr. Siegert was the Surgeon General of Simon Bolivar's army.  In fact the town of Angostura is now called Ciudad Bolivar. The bitters were first exported to England in 1830.

    Simon Bolivar Angostura Distillery Museum_tn
    (Simon Bolivar)

    According to this good history on Angostura's website, Siegert's son exhibited the bitters in England in 1862 where they were mixed with gin. Thus the Pink Gin was born.  

    Ango pink rum3 Angostura Distillery Museum_tn
    (Angostura used to produce Pink Rum – rum laced with Angostura Bitters.)

    After Dr. Siegert died in 1870, his sons relocated the business from the politically unstable Venezuela to Trinidad in 1875. The company was renamed Angostura Bitters in 1904. Sometime shortly after this,  the son in charge of Angostura lost all of his money in bad business deals and Angostura was taken by his creditors.

    Why is the Angostura Bitters Label Too Big for the Bottle?

    For a competition of some sort, one brother designed the bottle and another brother designed the label. By the time they figured out they should have consulted each other on the size of each, it was too late to change. On the advice of a judge in the contest, they kept it as their signature. Here, our tour guide does a better job of explaining it in this 1-minute video.

     

    How Are Angostura Bitters Produced? 

    The secret ingredients for the bitters are shipped from wherever they come from to England. There the ingredients are put into coded bags and shipped to Trinidad. I believe they said they have a long-standing arrangement with customs that the bags are not inspected when they arrive in Trinidad to maintain their secret.  

    At the distillery, there are five people known as "manufacturers" who prepare the ingredients. They weigh out the relative quantities of each in a room known as the Sanctuary. The ingredients are then dropped into a crusher that crushes them all together as they fall into the room below – the Bitters Room. 

    At the base of the crusher are carts that hold the ingredients. We weren't allowed to take pictures in the room due to the high-proof alcohol vapors (but later did of the bartenders there), but we did get to peak into the crushed herbs. I remember seeing largish chunks of something that looked like gum arabic, and a lot of rice-sized grey grains about the size of lavender seeds, though I doubt they were because there was a lot of them. (There you go: gum arabic and lavender- make your own Angostura at home 🙂 )

    The crushed herbs then go into a "percolator" tank with 97% alcohol to extract their flavor.  After this infusion is done, the liquid is then transferred to another tank where brown sugar and caramel color are added. Then the liquid is transferred again and distilled water is added to bring them down to the 44.7% alcohol level for bottling. 

    This is all done in a relatively small room with a bunch of tanks in it. It's impressive that the world's supply of Angostura Bitters is made here. 

    Bartender group Angostura5_tn

    Later that day, they did publicity shots with the bartenders in the Bitters Room. They let the professional photographers take photos and let me take them without flash. As you can see the bitters tanks have the bottle labels on them. Except in this case, they actually fit. 

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