While huge fests like Whiskies of the World, Fog City Social, and WhiskyFest have long been annual traditions, and single-brand tastings are regularly held in bars and liquor stores, an interesting new format has entered the chat. And at least two more of them are scheduled over the next few weeks.
Elixir is hosting its second whiskey tasting festival on October 25th – a malt whisky festival they’re calling it. Only 50, $50 tickets are being sold, because 50 people inside Elixir would be a lot on a regular day. Their first one was a bourbon fest with “10+ whiskey vendors” on Sept 13.
Likewise, Kona’s sponsored a Spirit Showcase: Bourbon Edition at the end of September, with plans for more that will branch out into other spirits categories. This one had 6 producers (each with 3-8 products) and a full food spread including caviar for $75.
And on October 18th the Dawn Club and Lark Bar plus Cask (all owned by Future Bars) is holding a Whiskey and Blues Fair with 20 distilleries with an outdoor block party down Annie Street for $45.
I think it’s an interesting new phenomenon happening; a social event, a reason to come out to the bars; a good bargain; and probably good money for the bars as they can partner with the brands on the tastings.
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